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ShoreTel Accommodates Hotel Growth

Olde worlde charm complemented by global leading UC services
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SYDNEY, Australia, May 27, 2010 – ShoreTel® (NASDAQ; SHOR), the leading provider of brilliantly simple IP phone systems with fully integrated Unified Communications(UC),  today announced that Tasmania’s Launceston City Park Grand Hotel, a multi-award winning and heritage-listed tourist attraction, has selected a ShoreTel UC system to accommodate its refurbishment and growth strategy.

An icon of luxurious Tasmanian hospitality since 1855, the luxury boutique styled Launceston City Park Grand Hotel plans to double its number of guest rooms from 40 to 80 in the next few months. The ShoreTel UC system, which is purpose-built for IP for management ease and scalability, was the perfect choice so the City Park Grand can continue to grow its business while ensuring its high standard of customer service.

The Launceston City Park Grand Hotel chose ShoreTel because the easy-to- use, highly reliable and powerful UC system fully complements the luxury boutique hotel’s well-appointed spacious deluxe rooms and spa suites. “The Launceston City Park Grand Hotel presents a formidable guest perception, combining olde worlde charm with global leading technology,” said Ian Hall, owner of the hotel. “In the highly competitive luxury hospitality sector, you have to provide a guest experience with a competitive edge and offer it at great value. ShoreTel helps us provide special guest features, such as automated wake-up calls, easy contact to other rooms, and real-time connection to a hospitality booking system for room availability.”

Another major benefit of the ShoreTel system is the elimination of manual, clean room monitoring. This means that once a room is ready for check-in, cleaning staff automatically update the property management system (PMS) using the ShoreTel phones in each guestroom, saving time and adding service value.

The ShoreTel UC system was installed by Melbourne-based systems integrators, SCAA and comprises ShoreTel’s easy-to-use ShoreTel IP phones and switches. The hotel also deployed SIP trunks for lower outbound call rates to further help reduce the costs of communication.

 “The ShoreTel solution delivers enterprise-level quality communications, yet offers a large variety of sophisticated and easy-to-use features,” Mr. Hall said. “These features include easy access to all rooms, the restaurant, front desk, gym, laundry, conference centre and back office operations, and virtually eliminate the need for guests to call reception.”

 Vasili Triant, ShoreTel managing director Asia Pacific said the City Grand Hotel refurbishment that includes ShoreTel’s award-winning UC system represents a new standard for national hospitality excellence in Tasmania. “ShoreTel offers the hospitality industry a brilliantly simple UC system that provides exceptional reliability, powerful features and the lowest total cost of ownership in the industry,” Mr. Triant said. “This is important for companies like Launceston City Grand Hotel that traditionally seek to present the highest value guest experience at the most competitive cost. ShoreTel’s scalability and management ease mean businesses of all sizes have the flexibility to make moves, adds and changes to their system without incurring significant costs.”

 About Launceston City Park Grand Hotel

Launceston City Park Grand Hotel has been an icon of affordable luxury, Launceston accommodation and Tasmanian hospitality since 1855, winning multiple awards and showcasing the heritage-listed boutique hotel and converted stables. The hotel is superbly located adjacent to the beautiful City Park, which features Monkey Island, Senses Garden, barbecue area and playground, and is just a short stroll to the Museum and Art Gallery, Design Centre, Automobile Museum and many other local attractions.

The Launceston City Park Grand Hotel has recently completed a major refurbishment of all rooms and offers luxury boutique styled accommodation with fabulously well-appointed spacious deluxe rooms and spa suites to a level of style, sophistication and elegance that you would expect in a luxury boutique hotel. For more information, visit

About ShoreTel, Inc.

ShoreTel, Inc. (NASDAQ: SHOR) is the provider of brilliantly simple Unified Communication (UC) solutions based on its award-winning IP business phone system. We offer organizations of all sizes integrated, voice, video, data, and mobile communications on an open, distributed IP architecture that helps significantly reduce the complexity and costs typically associated with other solutions. The feature-rich ShoreTel UC system offers the lowest total cost of ownership (TCO) and the highest customer satisfaction in the industry, in part because it is easy to deploy, manage, scale and use. Increasingly, companies around the world are finding a competitive edge by replacing business-as-usual with new thinking, and choosing ShoreTel to handle their integrated business communication. ShoreTel is based in Sunnyvale, California, and has regional offices in Austin, Texas, United Kingdom, Sydney, Australia and Munich, Germany. For more information, visit


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