Neo-impressionism Meets VoIP
One of my favorite paintings is called A Sunday Afternoon on the Island of La Grande Jatte by Georges Seurat. It hangs in the Art Institute of Chicago. You may wonder what this has to do with M5’s hosted VoIP solution. I do have a point, and this is a blog, so give me a minute.
Seurat’s famous painting uses an art style called pointillism, in which small distinct dots of color create the impression of a wide selection of other colors and blending. The technique relies on the ability of the eye and the mind of the viewer to transform the individual dots into a fuller range of tones. The individual dots are meaningless, but together they create beautiful nuanced images. The modern take is Photomosiac where a picture is digitally created by using hundreds of smaller pictures. The small tile images can be seen up close, but at a distance, an entirely different image can be seen. I have a cool jigsaw puzzle like this of Elvis.
At M5 we know that every phone call matters. Imagine all of your organization’s incoming and outgoing phone calls as tiny dots of information. Seen alone they may be interesting, but seen as part of the overall picture, they become important. For example, even though the old sales adage says, “Call early and call late,” we’ve discovered that our sales prospects are most likely to answer their phones at around 10:00 AM and around 3:00 PM. One successful call at these times may be interesting. The trend is important. Or, what if your support center staff reported that Friday was a very busy day? That’s interesting. If you discover that every Friday before a Monday holiday is so busy that hold time maximums are exceeded, that’s important. Without the ability to see each call as it relates to the overall picture, all you have is a bunch of data points.
The move from analog phone systems to those that can apply the power of the internet along with integrations to other business applications is like the move from pointillism to Photomosiac. You no longer need the talent of Seurat to create a meaningful image from thousands of individual points. You just need the right tools.