How Startups Benefit from Cloud Communications
A startup may start in a garage, but it can quickly become a worldwide phenomenon, such as Dell, Google, Facebook and much more. One minute you’re enlisting family members to assemble products at your kitchen table, and the next you have 60 employees and a 10,000-square-foot warehouse.
When this happens, a startup faces a whole new set of dynamics. Employees need the right tools to get their work done. Customers want answers quickly. Investors want to know that you’re spending their money wisely. Suddenly, a startup must juggle all these things and more – without stumbling.
One of the key components of success for a startup – and any growing business – is a modern phone system, since communication is at the core of a business. With an IP PBX phone system, startups and growing businesses can overcome several growth obstacles at once.
Using Voice over Internet Protocol (VoIP), these systems not only handle call processing but also provide a range of features like video conferencing, instant messaging, mobility and online collaboration. They also reduce costs and headaches by shifting the burden of owning and maintaining the system to a vendor.
Such capabilities give startups a competitive edge. Employees can access information quickly and collaborate more easily, while the IT team is released from the time-consuming task of managing the phone system.
In addition, cloud-based systems offer startups other competitive advantages. Among them:
- Scalability: Keeping pace with growth is a serious concern, but cloud-based systems adapt to changing business needs as the startup grows. New employees and offices can be added easily - and it doesn’t matter where they’re located – in New York, San Francisco, London or Sydney.
- Mobility: With employees becoming increasingly mobile and organizations engaging more remote workers, cloud phone systems can keep disperse workforces connected. They can make and receive calls anytime, anywhere and on numerous devices, without any noticeable difference to the caller. And updating or changing capabilities is simple. With the software platform centralized in the cloud, new features can be added quickly and without disruption across the organization.
- Speed: Outpacing the competition is critical, but startups operate with lean teams. So, finding new ways to increase productivity is essential for staying ahead. Collaboration tools like video conferencing and instant messaging can help streamline employee workflow and enable faster decision-making.
- Simplicity: With cloud phone systems, IT teams won’t be distracted by day-to-day maintenance. That means they can spend their time on more profitable activities. Instead, the vendor takes responsibility for the system’s ownership, configuration and maintenance of the system.
- Customer Relationships: With the integration of collaboration tools, cloud phone systems provide startups with valuable business intelligence about their customers. When one is integrated with a company’s CRM, for example, the sales team can access customer information during calls in real time, enabling them to build stronger relationships and close more deals.
- Cost: Cloud phone systems eliminate the need for upfront investments. This is often important to often cash-strapped startups. With cloud-based systems, companies pay monthly fees for only the services they need. And as they grow, they can easily add or remove seats and offices according to changing business needs, thus maximizing the efficiency of their budget.
Rapid growth can be challenging, but deploying a cloud phone system can eliminate some of the usual obstacles – and future-proof a startup business.